Longines’ Elegant Evolution
Nicolas G. Hayek, Walter von Känel and Longines’ success
story since the brand’s incorporation into the Swatch Group.
Aviator watches, divers’ watches, chronographs: the Longines
Sports Collection, launched in Spring 2007.
Pioneering Spirit, Precision and Elegance
The history of the Longines brand from its beginnings
in 1832 to the present day.
“Longines is reminiscent of the heyday of diplomacy”
Interview with G. Nicolas Hayek Jr., CEO of the Swatch Group,
on elegance, the art of seduction, charm and sportiness.
A Ballet for 13 Hands
Longines commemorates the company’s 175th anniversary with
two exclusive watches featuring retro-style faces.
Higher, Faster, Farther
Sports timing is a traditional area of Longines expertise.
Its technology has been honed over the decades.
An Overview of the Watch Lines
The Longines Collection’s principal models: a full 18 pages
featuring 80 watches.
A Mechanical Milestone in the Quartz Decade
In an age where electronics ruled supreme, Longines designed one
of the most modern mechanical calibers in horological history.
Ambassadors of Elegance
A glittering array of stars, including many prestigious
actors and athletes, act as partners for Longines.
Couture with a Dial
Longines played a central role in the history of women’s watches,
always aligning its designs to contemporary fashion trends.
With Longines to the World Record
High-precision timepieces were essential equipment for the
pioneers of aviation. For many, Longines was the brand of choice.
Angels, Yacht Captains and Audrey Hepburn
Longines’ advertisements and posters have helped to shape
advertising history for over 100 years.
History at Arm’s Length
Fascinating relics from 175 years of history: treasures from the
Longines Museum in Saint-Imier.
Under the Hammer
How have prices for Longines watches developed over the
years? Auction results from the past.
Adorning Illustrious Wrists
Einstein, Gorbachev and an array of Popes: the list of
celebrity Longines wearers is a long and impressive one.