This special tablet edition of WatchTime presents a rare look inside the manufacturing complexes of Rolex, the world’s largest luxury watch brand. It consists of articles that have appeared in WatchTime magazine. Two articles by WatchTime executive editor Norma Buchanan recount her visits to Rolex’s facilities in Geneva and Bienne. A follow-up article by technical editor Mike Disher describes Rolex’s subsequent expansion of the Bienne facility. A fourth article, also by Disher, provides definitions of the technical terms Rolex uses to describe its watches. All of the articles are reproduced as they originally appeared in WatchTime.
INSIDE ROLEX BIENNE
On a rare tour of Rolex’s movement-manufacturing complex, WatchTime witnesses the making of the Cosmograph Daytona Caliber 4130. (From the June 2010 issue of WatchTime)
Rolex’s movement operations in Bienne used
to be huge. Now they’re humongous.
(From the February 2013 issue of WatchTime)
The very private Swiss watch giant opens the doors of its new Geneva facility. (From the August 2006 issue of WatchTime)
A ROLEX LEXICON
The world’s biggest watch brand speaks a language all its own. If you’ve ever scratched your head over terms like “Paraflex,” “Tridor,” or “Cerachrom,” this lexicon will help. (From the October 2012 issue of WatchTime)